#研究分享#【关于社交网络与电子商务,你不知道的事】2017年,社交网络广告收入达410亿美金,有87%的网购用户表示,社交媒体上的内容对于他们“种草”或“拔草”有至关重要的影响,90%的用户会在社交媒体上搜索品牌信息并与之互动,社交网络中对品牌的好评可以增加移动端用户133%的互动,“社区化购物”已成为网购中的重要角色,消费人群主要为35~44岁男性用户。

On a monthly basis, more than . This popularity led to the introduction of where all these transactions now take place. Around 87% of eCommerce customers have stated that social media now plays an important role in helping them make a shopping decision.

Between 2011 and 2016 social commerce has generated more than $78 billion. This number is on a constant rise, and has made social commerce one of the most important features of online shopping, as opposed to treating it like an extra.

There are buy buttons on Pinterest and YouTube, shoppable Instagram feeds and you can even shop directly via Twitter. It’s of utmost importance that all of these eCommerce sites understand the importance of taking advantage of social media platforms and their user base.

To provide more insight into this growth, has put together this infographic which covers the timelines of social commerce, and provides a range of useful data on the trend's development.

Take a look at the full infographic below for more information.

Social Networks and eCommerce [Infographic] | Social Media Today

文章:Social Networks and eCommerce

作者:Brad Friedman

来源:Social Media Today

链接:https://www.socialmediatoday.com/news/social-networks-and-ecommerce-infographic/517583/


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